Post by princehira on Oct 29, 2024 10:45:17 GMT
To increase your number of leads and multiply your sales with Digital Marketing , you will have to learn how to create a landing page at some point!
But what is a "landing page"?
We can think of a landing page as a page highly optimized to convert visitors into potential customers !
This tool is so powerful when it comes to increasing a company's conversion rate — the proportion of people who go from being strangers to contacts and then to buyers — that landing pages have become the philosopher's stone of Digital Marketing.
However, to successfully transform curious people into gold bars, you must know exactly:
What is a landing page;
How to create a landing page;
And landing page examples!
If your company needs to generate more leads to explode its revenue forecast, keep reading — you're in the right guide!
The origin of Landing Pages
Literally translating "landing pages" from English, I admit that the term loses some of its impact — " landing pages " would be the equivalent in Brazil!
Although it doesn't sound as compelling as the Americanized version, this literal translation makes sense because:
A landing woocommerce web design service page is the page where a visitor “lands” and takes some action , such as filling out a form, making a purchase, subscribing to a newsletter or downloading a resource;
And the landing page is optimized in a way that the visitor has no other option but to become a lead or buy one of your products or services!
It would be the equivalent of cornering your potential client, but without negatively coercing them, since the landing page is so well put together that the lead always wins in this exchange!
I say "exchange" because, for a visitor to become a lead, he needs to register in your database a direct way to contact him (usually his name, an email address or phone number).
A lead only does this when you offer something of as much or greater value as the permission they give you to communicate directly with them!
In Digital Marketing , the most efficient way to bring value to a person is through Content Marketing : the creation of text, graphic, audio or video materials, capable of changing the lives of your ideal audience for the better!
Content Marketing: the secrets to attracting, engaging and transforming your Audience into Customers
Following in Microsoft's footsteps back in 2003 when it needed a way to generate more leads and increase the very low sales of its Office suite, we create landing pages with visitors in mind.
If a piece of content on your website is capable of changing someone's life, leaving you with a contact email in exchange for that material is a tiny price to pay for a better life (or career)!
What is a Landing Page?
A landing page is a page optimized for conversion that has only one possible action: generating leads or sales.
This change in concept occurred alongside the evolution of digital advertising, combined with the popularization of Digital Marketing strategies, such as Inbound Marketing and Direct Marketing.
Therefore, when you click on an ad, an Email Marketing campaign or banners, for example, and are directed to a page that does not have a menu (and, generally, any external or internal link), then you are forwarded to a landing page.
Landing page example
When the landing page — the most commonly used expression in Portuguese — is not intended for online sales, it will have a form to generate some type of conversion , such as:
Request for quote (or business contact);
Access to some content or material (catalogs, case studies, e-books, spreadsheets, etc.);
Subscription to newsletters.
How to Turn Landing Pages into Sales
Learn in the Inbound Marketing Manual!
Name *
Email *
Access for Free
should_not_change
What is the purpose of a Landing Page?
Unlike a website 's home page , which is usually more generic and comprehensive, landing pages are more objective and strategically created.
The idea is to arouse curiosity, create interest and provoke desire in the target audience so that they convert these feelings or needs into some type of positive action, as in the examples cited above.
Regardless of the type, the sole purpose of landing pages is to generate conversions , which is why they stand out from other pages on a website. To achieve this, the page must be clear, precise and organized, truly delivering what was promised, informed or specified in your initial strategic campaign !
Tip: Website, blog, landing page, hotsite or e-commerce? Understand the difference!
What is the relationship between Landing Pages and results?
Landing pages directly impact the success of a sales strategy in Digital Marketing because they give potential customers no other alternative!
To benefit from the content , product or service you present:
Or the visitor contacts you in exchange for the solution he needs;
Or he gives your brand permission to contact him in exchange for solving a problem or desire;
Or he leaves empty-handed, but with the perception that the problem he faces is much bigger than before and that there is a solution that only your company offers (which inclines him to come back to you when it's time to make a decision)!
For these conversion and sales boosting effects, you need practical knowledge about:
Prepare a specific strategy for landing pages taking into account the psychology of your audience and the phases of the purchasing journey they go through;
Create an attractive layout through Neuromarketing and Design to highlight the transformation that the lead will receive when engaging with your brand;
And develop an instigating text (also called "copy") capable of taking the lead from passive observation of the page and making him act through CTAs — "Call to Action" or "Calls to Action" in Portuguese.
It is only through this meticulous manipulation of each element on a landing page (from the visual structure to the persuasive writing) that you will be able to get a visitor to take action towards your goals !
This guide from Orgânica is here precisely to help you understand the best practices to maximize your chances of converting mere strangers into satisfied, repeat customers!
Complete guide to converting your Leads and optimizing your Sales
The benefits of creating a Landing Page
A landing page strategy can be great for those who use the Internet to boost their sales . Here are some benefits:
Allows you to segment leads
When I described what a landing page is, you saw that I talked a lot about conversion, didn't you?
But one of the elements that makes high conversion realistic is segmentation: the potential to divide your audience into different interest groups in relation to what your business offers!
The page where the visitor became a lead , the data they shared with you and even the time they spent on your website are some of the data capable of filtering your potential customers.
This way, you can show each individual exactly what they need to see on the purchasing journey, so that they follow all the next steps of the sales funnel until they reach the “X” on the treasure map: your sales page!
Tip: What is the difference between target audience and persona? Find out!
Help with lead scoring
Lead scoring is a methodology for segmenting leads into hotter and colder ones, using an automatic points system.
The more actions that bring a lead closer to a deep relationship with your company, the more points they earn.
When you reach a threshold specified by your Digital Marketing strategy , it means that it will be super hot for a sale !
Then it will be automatically directed to the sales department, for example, which will probably have no problems closing another deal!
Precisely because it allows for precise segmentation — capable of pinpointing exactly where your lead is in the purchasing journey —, the calculation of lead scoring will happen in a much more assertive way.
But what is a "landing page"?
We can think of a landing page as a page highly optimized to convert visitors into potential customers !
This tool is so powerful when it comes to increasing a company's conversion rate — the proportion of people who go from being strangers to contacts and then to buyers — that landing pages have become the philosopher's stone of Digital Marketing.
However, to successfully transform curious people into gold bars, you must know exactly:
What is a landing page;
How to create a landing page;
And landing page examples!
If your company needs to generate more leads to explode its revenue forecast, keep reading — you're in the right guide!
The origin of Landing Pages
Literally translating "landing pages" from English, I admit that the term loses some of its impact — " landing pages " would be the equivalent in Brazil!
Although it doesn't sound as compelling as the Americanized version, this literal translation makes sense because:
A landing woocommerce web design service page is the page where a visitor “lands” and takes some action , such as filling out a form, making a purchase, subscribing to a newsletter or downloading a resource;
And the landing page is optimized in a way that the visitor has no other option but to become a lead or buy one of your products or services!
It would be the equivalent of cornering your potential client, but without negatively coercing them, since the landing page is so well put together that the lead always wins in this exchange!
I say "exchange" because, for a visitor to become a lead, he needs to register in your database a direct way to contact him (usually his name, an email address or phone number).
A lead only does this when you offer something of as much or greater value as the permission they give you to communicate directly with them!
In Digital Marketing , the most efficient way to bring value to a person is through Content Marketing : the creation of text, graphic, audio or video materials, capable of changing the lives of your ideal audience for the better!
Content Marketing: the secrets to attracting, engaging and transforming your Audience into Customers
Following in Microsoft's footsteps back in 2003 when it needed a way to generate more leads and increase the very low sales of its Office suite, we create landing pages with visitors in mind.
If a piece of content on your website is capable of changing someone's life, leaving you with a contact email in exchange for that material is a tiny price to pay for a better life (or career)!
What is a Landing Page?
A landing page is a page optimized for conversion that has only one possible action: generating leads or sales.
This change in concept occurred alongside the evolution of digital advertising, combined with the popularization of Digital Marketing strategies, such as Inbound Marketing and Direct Marketing.
Therefore, when you click on an ad, an Email Marketing campaign or banners, for example, and are directed to a page that does not have a menu (and, generally, any external or internal link), then you are forwarded to a landing page.
Landing page example
When the landing page — the most commonly used expression in Portuguese — is not intended for online sales, it will have a form to generate some type of conversion , such as:
Request for quote (or business contact);
Access to some content or material (catalogs, case studies, e-books, spreadsheets, etc.);
Subscription to newsletters.
How to Turn Landing Pages into Sales
Learn in the Inbound Marketing Manual!
Name *
Email *
Access for Free
should_not_change
What is the purpose of a Landing Page?
Unlike a website 's home page , which is usually more generic and comprehensive, landing pages are more objective and strategically created.
The idea is to arouse curiosity, create interest and provoke desire in the target audience so that they convert these feelings or needs into some type of positive action, as in the examples cited above.
Regardless of the type, the sole purpose of landing pages is to generate conversions , which is why they stand out from other pages on a website. To achieve this, the page must be clear, precise and organized, truly delivering what was promised, informed or specified in your initial strategic campaign !
Tip: Website, blog, landing page, hotsite or e-commerce? Understand the difference!
What is the relationship between Landing Pages and results?
Landing pages directly impact the success of a sales strategy in Digital Marketing because they give potential customers no other alternative!
To benefit from the content , product or service you present:
Or the visitor contacts you in exchange for the solution he needs;
Or he gives your brand permission to contact him in exchange for solving a problem or desire;
Or he leaves empty-handed, but with the perception that the problem he faces is much bigger than before and that there is a solution that only your company offers (which inclines him to come back to you when it's time to make a decision)!
For these conversion and sales boosting effects, you need practical knowledge about:
Prepare a specific strategy for landing pages taking into account the psychology of your audience and the phases of the purchasing journey they go through;
Create an attractive layout through Neuromarketing and Design to highlight the transformation that the lead will receive when engaging with your brand;
And develop an instigating text (also called "copy") capable of taking the lead from passive observation of the page and making him act through CTAs — "Call to Action" or "Calls to Action" in Portuguese.
It is only through this meticulous manipulation of each element on a landing page (from the visual structure to the persuasive writing) that you will be able to get a visitor to take action towards your goals !
This guide from Orgânica is here precisely to help you understand the best practices to maximize your chances of converting mere strangers into satisfied, repeat customers!
Complete guide to converting your Leads and optimizing your Sales
The benefits of creating a Landing Page
A landing page strategy can be great for those who use the Internet to boost their sales . Here are some benefits:
Allows you to segment leads
When I described what a landing page is, you saw that I talked a lot about conversion, didn't you?
But one of the elements that makes high conversion realistic is segmentation: the potential to divide your audience into different interest groups in relation to what your business offers!
The page where the visitor became a lead , the data they shared with you and even the time they spent on your website are some of the data capable of filtering your potential customers.
This way, you can show each individual exactly what they need to see on the purchasing journey, so that they follow all the next steps of the sales funnel until they reach the “X” on the treasure map: your sales page!
Tip: What is the difference between target audience and persona? Find out!
Help with lead scoring
Lead scoring is a methodology for segmenting leads into hotter and colder ones, using an automatic points system.
The more actions that bring a lead closer to a deep relationship with your company, the more points they earn.
When you reach a threshold specified by your Digital Marketing strategy , it means that it will be super hot for a sale !
Then it will be automatically directed to the sales department, for example, which will probably have no problems closing another deal!
Precisely because it allows for precise segmentation — capable of pinpointing exactly where your lead is in the purchasing journey —, the calculation of lead scoring will happen in a much more assertive way.