Post by sujanakhatun on Oct 26, 2024 9:06:09 GMT
In a world where information is power and personal data is the new gold, Data Protection becomes a matter of top priority. In the digital age, the protection of privacy and personal data is a fundamental pillar for any marketing professional. In this article we will explain how to guarantee the privacy of your data, what processes you must follow if you suffer a data breach, what sanctions exist for data breaches and how to ensure adequate data protection by professionals.
What is Data Protection?
Personal data protection is a fundamental right that allows individuals to control how their personal data is used. In the field of digital marketing, every click – that is, every wordpress web design agency user interaction – is a piece of information that must be handled with respect and responsibility. This includes everything from name and email to shopping preferences and web behavior.
What is a Data Protection Breach?
A data breach occurs when there is a security breach that leads to the accidental or unlawful destruction, loss or alteration of personal data. In marketing, this can happen due to poor database management or a cyber attack. It is an incident that compromises the confidentiality, integrity or availability of personal information.
What rights do you have as a user?
Users have a number of rights that must be respected and facilitated by companies, such as access, rectification, deletion (the “right to be forgotten”), opposition, data portability and limitation of processing. These rights empower individuals with respect to the use that organizations make of their data:
Right of access
Find out whether your data is being processed and obtain information about such processing.
Right of rectification
Correct inaccurate or incomplete data.
Right to object
Object to the processing of your data in certain circumstances.
Right to erasure ("right to be forgotten")
Request the deletion of your data when, among other reasons, it is no longer necessary.
Right to restriction of processing
Request the limitation of the processing of your data, in which case they may only be processed for the exercise or defense of claims.
Right to portability
Receive your personal data in a structured format and transmit it to another controller.
Right not to be subject to individualized decisions
Not to be subject to a decision based solely on the automated processing of your data, including profiling.
Know how your data is collected and processed.
If the controller does not respond to the request to exercise any of these rights, he/she must inform the controller of the reasons for his/her failure to act and of the possibility of filing a complaint with the Spanish Data Protection Agency (AEPD).
What to do if you have suffered a data breach
As a user, if you suspect a violation of the protection of your personal data, you can and should act. The first step is to contact the company responsible to resolve the situation. If you do not receive a response or it is unsatisfactory, you can file a complaint with the competent authority, the Spanish Data Protection Agency or the competent administrations at the regional level. These complaints can be made online.
What obligations do companies have?
The General Data Protection Regulation (GDPR) and the Organic Law on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD) constitute the legal framework on data protection in the European Union and Spain, respectively . Compliance with them is critical for all entities that handle personal data, including companies and self-employed workers, due to the following reasons:
Personal Data Security
The essential purpose of these laws is to protect citizens' privacy and personal data, preventing misuse or unauthorized access to such information.
Prevention of sanctions
Failure to comply with these regulations may result in severe fines and disciplinary action by the AEPD, including inspections and sanctioning procedures.
Consumer Confidence
Complying with the law demonstrates to customers and consumers that their privacy is respected, which is vital to the trust and reputation of any business.
What sanctions are provided for non-compliance?
Penalties for non-compliance with the Data Protection Act can be significant, reflecting the seriousness with which data protection is taken in the EU and in Spain:
For minor GDPR violations
Fines of up to 10 million euros or 2% of the global annual turnover of the last financial year, whichever is greater.
What is Data Protection?
Personal data protection is a fundamental right that allows individuals to control how their personal data is used. In the field of digital marketing, every click – that is, every wordpress web design agency user interaction – is a piece of information that must be handled with respect and responsibility. This includes everything from name and email to shopping preferences and web behavior.
What is a Data Protection Breach?
A data breach occurs when there is a security breach that leads to the accidental or unlawful destruction, loss or alteration of personal data. In marketing, this can happen due to poor database management or a cyber attack. It is an incident that compromises the confidentiality, integrity or availability of personal information.
What rights do you have as a user?
Users have a number of rights that must be respected and facilitated by companies, such as access, rectification, deletion (the “right to be forgotten”), opposition, data portability and limitation of processing. These rights empower individuals with respect to the use that organizations make of their data:
Right of access
Find out whether your data is being processed and obtain information about such processing.
Right of rectification
Correct inaccurate or incomplete data.
Right to object
Object to the processing of your data in certain circumstances.
Right to erasure ("right to be forgotten")
Request the deletion of your data when, among other reasons, it is no longer necessary.
Right to restriction of processing
Request the limitation of the processing of your data, in which case they may only be processed for the exercise or defense of claims.
Right to portability
Receive your personal data in a structured format and transmit it to another controller.
Right not to be subject to individualized decisions
Not to be subject to a decision based solely on the automated processing of your data, including profiling.
Know how your data is collected and processed.
If the controller does not respond to the request to exercise any of these rights, he/she must inform the controller of the reasons for his/her failure to act and of the possibility of filing a complaint with the Spanish Data Protection Agency (AEPD).
What to do if you have suffered a data breach
As a user, if you suspect a violation of the protection of your personal data, you can and should act. The first step is to contact the company responsible to resolve the situation. If you do not receive a response or it is unsatisfactory, you can file a complaint with the competent authority, the Spanish Data Protection Agency or the competent administrations at the regional level. These complaints can be made online.
What obligations do companies have?
The General Data Protection Regulation (GDPR) and the Organic Law on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD) constitute the legal framework on data protection in the European Union and Spain, respectively . Compliance with them is critical for all entities that handle personal data, including companies and self-employed workers, due to the following reasons:
Personal Data Security
The essential purpose of these laws is to protect citizens' privacy and personal data, preventing misuse or unauthorized access to such information.
Prevention of sanctions
Failure to comply with these regulations may result in severe fines and disciplinary action by the AEPD, including inspections and sanctioning procedures.
Consumer Confidence
Complying with the law demonstrates to customers and consumers that their privacy is respected, which is vital to the trust and reputation of any business.
What sanctions are provided for non-compliance?
Penalties for non-compliance with the Data Protection Act can be significant, reflecting the seriousness with which data protection is taken in the EU and in Spain:
For minor GDPR violations
Fines of up to 10 million euros or 2% of the global annual turnover of the last financial year, whichever is greater.