Post by account_disabled on Mar 6, 2024 9:24:26 GMT
You've heard about funnel marketing everywhere but you still don't understand what it is... Here I will tell you in a very simple way and without giving too much thought to the matter, what the marketing funnel is , types of funnels and frequent doubts that arise when talking about this Anglo-Saxon term that has become so popular in recent years. What does Funnel Marketing mean? The definition of Funnel marketing or marketing funnel is that of a digital marketing strategy that allows you to define when a follower or buyer of your product is. This natural phenomenon, in digital marketing, also allows us to define the degree of attention that the individual deserves, once established as a potential client. Surely with an image you understand it better: marketing scam For now, you just need to understand that the marketing funnel is the process that consumers go through from the moment they meet you until they purchase your product or service and become loyal to your brand, usually through a website. Later we will see the types of funnels and how you can design yours in a personalized way. Characteristics of a marketing funnel Each marketing funnel contains the stages that your business needs It can be measured in objectives It is in constant flux, there are users who may be in the first stage of the funnel, which is normally the awareness or recognition stage, while other individuals are in the purchase stage. For each stage of the funnel, a different marketing strategy is applied, you must perform a/b tests of the strategies used in each stage to verify their operation.
Etapas del Funnel de marketing In this funnel-shaped system, any purchasing situation can be encompassed, distancing itself from the enveloping form of digital marketing systems, such as flywhell, which see the matter from another perspective. In this analysis I am going to focus on three of its stages, although it could be fragmented into more. Visibility At this stage you must do everything in your power so that your brand or content has a presence in the digital world. You can use lead magnet campaigns, social networks or pay to have positioning on the network, we send emails , if you want to know how we do it, go here . In this space also known as TOFU (top of the funnel), the user does not yet know that they have a need, it is up to you to make this potential client feel it. They may even purchase your product, but you still can't guarantee a follower. Consideration The stranger is already beginning the metamorphosis into a buyer or client. The potential follower is in the comparative stage with the competition. If you are starting out in a company and have already achieved consideration, it is safe to say that your campaign is a success. This stage is also known as MOFU (middle Chile Mobile Number List of the funnel). There are many growth hacking strategies that allow you to measure each stage of the funnel, especially the consideration stage. It is important to know if your communication strategy is effective in this decisive stage of the funnel. Conversion This is the moment of truth, since the action is a purchase, download, play or a follower. At this point, we have already convinced the user that we can satisfy his needs . This stage in the marketing funnel is also called BOFU (bottom of the funnel). You may think that the funnel ends with the conversion stage, but now you will see that this is not the case. No business has become big because a person has bought the product once , you can ask the CEOs of CocaCola, Uber, Facebook or any large company.
Loyalty The next step in the funnel is loyalty, that is, the after-sales experience . You can improve this stage of the funnel by offering the customer a discount or a surprise that they did not expect , also conducting satisfaction surveys and improving each point that is necessary. Make sure that your product or service is the best and that the people who buy from you are the ones who give their opinion and talk about it. How to do Funnel Marketing This is one of the most frequently asked questions by entrepreneurs in the digital market, but if you analyze the question, it is resolved by observing each business or marketing proposal. In reality, every business has a marketing funnel, it just doesn't have it defined or structured . Maybe you only offer the product to countless people, but you don't monitor the final arrival of that buyer. Before starting funnel marketing, you must be clear about the presentation of your product or content. This must be attractive so that it can achieve visualization of potential customers. Then, try to reach that audience that may be interested in what you sell. Through web pages with valuable content, outbound marketing, social networks, etc. Here is a list of actions you can take to publicize your value proposition. Having established the terrain where these are located, now you must offer through lead Magnet or invitations to social networks, something that may interest your client. Now, at this stage you should not place an offer. The user in the middle of the funnel is likely to simply give up or, at best, purchase the offer at a giveaway price. The best thing is to consolidate the client-seller relationship. Of course, these movements of a marketing funnel, what they are looking for is that the steps are automatically taken organically. However, it is good to note that some experts prefer to include face-to-face contact in this phase. Another issue of consideration is that companies spend a lot of money to attract new customers and invest less in retaining them.
Etapas del Funnel de marketing In this funnel-shaped system, any purchasing situation can be encompassed, distancing itself from the enveloping form of digital marketing systems, such as flywhell, which see the matter from another perspective. In this analysis I am going to focus on three of its stages, although it could be fragmented into more. Visibility At this stage you must do everything in your power so that your brand or content has a presence in the digital world. You can use lead magnet campaigns, social networks or pay to have positioning on the network, we send emails , if you want to know how we do it, go here . In this space also known as TOFU (top of the funnel), the user does not yet know that they have a need, it is up to you to make this potential client feel it. They may even purchase your product, but you still can't guarantee a follower. Consideration The stranger is already beginning the metamorphosis into a buyer or client. The potential follower is in the comparative stage with the competition. If you are starting out in a company and have already achieved consideration, it is safe to say that your campaign is a success. This stage is also known as MOFU (middle Chile Mobile Number List of the funnel). There are many growth hacking strategies that allow you to measure each stage of the funnel, especially the consideration stage. It is important to know if your communication strategy is effective in this decisive stage of the funnel. Conversion This is the moment of truth, since the action is a purchase, download, play or a follower. At this point, we have already convinced the user that we can satisfy his needs . This stage in the marketing funnel is also called BOFU (bottom of the funnel). You may think that the funnel ends with the conversion stage, but now you will see that this is not the case. No business has become big because a person has bought the product once , you can ask the CEOs of CocaCola, Uber, Facebook or any large company.
Loyalty The next step in the funnel is loyalty, that is, the after-sales experience . You can improve this stage of the funnel by offering the customer a discount or a surprise that they did not expect , also conducting satisfaction surveys and improving each point that is necessary. Make sure that your product or service is the best and that the people who buy from you are the ones who give their opinion and talk about it. How to do Funnel Marketing This is one of the most frequently asked questions by entrepreneurs in the digital market, but if you analyze the question, it is resolved by observing each business or marketing proposal. In reality, every business has a marketing funnel, it just doesn't have it defined or structured . Maybe you only offer the product to countless people, but you don't monitor the final arrival of that buyer. Before starting funnel marketing, you must be clear about the presentation of your product or content. This must be attractive so that it can achieve visualization of potential customers. Then, try to reach that audience that may be interested in what you sell. Through web pages with valuable content, outbound marketing, social networks, etc. Here is a list of actions you can take to publicize your value proposition. Having established the terrain where these are located, now you must offer through lead Magnet or invitations to social networks, something that may interest your client. Now, at this stage you should not place an offer. The user in the middle of the funnel is likely to simply give up or, at best, purchase the offer at a giveaway price. The best thing is to consolidate the client-seller relationship. Of course, these movements of a marketing funnel, what they are looking for is that the steps are automatically taken organically. However, it is good to note that some experts prefer to include face-to-face contact in this phase. Another issue of consideration is that companies spend a lot of money to attract new customers and invest less in retaining them.